Strategy & Development:

• Brand Strategy & Identity:
  – Developed a robust brand and marketing strategy that would serve as the foundation for all subsequent design decisions.
  – Designed a bold, minimalistic brand identity in a striking black and white palette, ensuring it stands out and resonates with the luxury market.
  – Introduced an animated version of the brand identity to add dynamism to digital platforms.

• Website Design & Evolution:
  • Initiated with a basic landing page, capturing essential information and generating interest.
  • Progressed to a more content-rich website, offering detailed insights into Berrell Homes' offerings and values.

• Print & Digital Assets:
  • Designed a range of internal documentation assets including  tender documentation, contract variation documents, colour selection documents, and many many more.
  • Conceptualised and designed package brochures, even naming the packages to enhance their appeal.
  • Created advertisements for prominent magazines like Highlife, Home + Living, and In Macarthur.

• Promotional Materials & Signage:
  • Designed and outsourced the printing of presentation folders, business cards, construction site signage, key rings, and pens, ensuring brand consistency across all tangible touchpoints.

• Digital Marketing & Social Media Management:
  • Launched Meta campaigns to promote the brand's debut.
  • Assumed ongoing management of social media channels, curating content and ensuring regular engagement with the audience.
  • Collaborated with photographers and videographers to capture both in-progress and finished content, adding authenticity to the brand's narrative.