Your brand deserves main character energy

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Do you know what a solid brand should feel like?

Your brand should be more than a name.

It’s your identity in motion, your promise to your audience, and your differentiator in a crowded space. We help you crystallise that identity into something alive, clear, and unmissable.

We'll take you on a branding journey

Discovery

We don’t start designing. We start asking. Through audits, research, and immersive workshops, we dig in to uncover your brand’s essence, strengths, and opportunities.

Strategy

Using insight as our compass, we create a positioning framework, voice & tone, and brand architecture, your ruleset for consistent impact.

Development

We bring your brand to life visually,  logos, colour systems, typography, brand guides. All designed so every touchpoint (print, web, digital) feels like you.

Management & Evolution

Brands change. Audiences shift. We support your brand’s ongoing growth with audits, refreshes, and evolution,  keeping you relevant, sharp, and aligned.

Why choose Helm for your businesses brand

You don’t need a generic brand. You need one that works. one that’s bold, consistent, flexible, and built to grow. With us, you get the whole kit and kaboodle.

A brand rooted in strategy, not guesswork.

A visual identity that can flex across print, digital, physical.

A partner invested in your long-term success

A process that’s collaborative, transparent, and (yes) pretty fun

Project real talk

When we partnered with the McGrath Foundation for the re-launch of their brand at the Pink Test, the goal was bigger than a refresh.

We helped evolve McGrath’s identity from being synonymous with breast cancer care to a brand representing all cancer care, ensuring the shift was reflected in every touchpoint. From the new Jane McGrath Day silk unveiled at the SCG to on-ground activations, broadcast visuals, and digital campaigns, every asset told the same story: McGrath’s care now reaches everyone.

It wasn’t just a design update; it was the rebirth of a national brand, brought to life through strategy, storytelling, and design that moved millions.

Why Helm Design Studio?

At Helm Design Studio, branding is at the core of what we do. We combine strategic insight with our creative skillset to build brands that not only look great but also drive business success. Whether you’re launching a new brand or revitalising an existing one, we are here to guide you every step of the way.

Frequently Asked Questions

What is the typical process for developing a brand with Helm?

Our branding process begins with a deep discovery phase where we get to know your business, market, and audience. We then move into strategy development, where we define your brand’s positioning, voice, and visual identity. Once the strategy is in place, we create and refine your brand’s visual elements, such as logos and brand guidelines. Finally, we offer ongoing support to ensure your brand evolves with your business.

How long does it take to develop a brand from start to finish?

The timeline for brand development can vary depending on the scope of the project. On average, a full brand development project takes about 6 to 12 weeks, including discovery, strategy, design, and revisions. We’ll work with you to establish a timeline that meets your needs and ensures the best possible outcome

Can Helm help with rebranding an existing business?

Absolutely! We specialise in both creating new brands and refreshing existing ones. Whether you’re looking for a complete overhaul or a subtle update, we’ll work closely with you to ensure your new brand aligns with your current goals and market position.

What deliverables can I expect from a branding project?

Deliverables typically include a brand strategy document, logo designs, a visual brand system (including colour palettes, typography, and imagery guidelines), and a stylesheet or brand guidelines. We can also provide additional collateral such as business cards, letterheads, and packaging design, depending on your needs.

Do you offer ongoing brand management services?

Yes, we do. After your brand is launched, we offer ongoing brand management services to ensure your brand remains consistent, relevant, and aligned with your business objectives. This includes regular brand audits, updates, and support as your brand evolves.

Can you help with digital branding, such as social media and website design?

Definitely! Our branding services extend to digital platforms, including social media branding, website design, and digital marketing collateral. We ensure that your brand is consistently represented across all online channels. View our other services

What if I only need a logo or a small brand update?

We’re flexible and can tailor our services to fit your specific needs. Whether you need a full branding package or just a logo design, we’re here to help you achieve your goals.

Got questions? We’ve got ideas.

Let’s talk about what’s next for your brand. Drop your details below and we’ll be in touch soon, no jargon, no pressure, just honest insight and creative direction.

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