Implementation

Brand Identity Development:

• The primary challenge was to create a brand identity that stood out yet felt familiar to the target audience.
• Opting for a free-hand drawn typeface was a strategic decision to infuse a sense of fluidity and movement, reminiscent of ocean ripples.
• To enhance this aesthetic, a custom ‘rope’ style brush was developed, adding depth and texture to the brand elements.

Website Design & Development:

• Built on the Shopify platform, the website was designed with a clear user journey in mind.
• Strategic placement of call-to-action buttons ensured optimal user engagement, guiding visitors towards making a purchase.
• The design was complemented by FishSkinsAu's high-quality marketing materials, making the website visually appealing and cohesive with the brand's identity.

The Results

The collaboration resulted in a brand identity that truly embodies the spirit of FishSkinsAu - adventurous, fluid, and deeply connected to the ocean. The website, with its user-centric design, not only showcases the brand's unique products but also ensures a seamless shopping experience for its customers.