Implementation

• Artistic Collaboration: Partnered with renowned Australian street artist Sarah McCloskey to craft a visual representation that encapsulates the spirit and dedication of McGrath Breast Care Nurses.
• Diverse Digital & Print Assets: Designed a suite of assets tailored for various platforms:
  – Website and eDM banners that capture the attention and convey the campaigns essence.
  – A corporate partner poster that allows for co-branding, ensuring all partners feel a part of the campaign while also providing space for their unique messaging.
  – An A4 print advert for Stellar Magazine, incorporating a compelling call-to-action, urging support for the Foundation's goal.
  – Social Media assets, both static and animated, optimised for feeds, ads and stories, ensuring maximum reach and engagement.
  – Print materials for event – Invitations, name tags, raffle tickets
  – Additional assets like website pop-ups, email signatures, cover images for social platforms, ensuring a consistent and pervasive campaign presence across all touchpoints.

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Project Results

The International Nurses Day campaign 2022 was a harmonious blend of art, emotion and purpose. By leveraging the power of design and collaboration, the campaign successfully celebrated the invaluable work of McGrath Breast Care Nurses and rallied support for the Foundation's future goals. The campaign not only raised awareness but also reinforced the McGrath Foundation's commitment to ensuring that every individual facing breast cancer receives the care and support they deserve!

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