What we did



Rilla and Else


October 4, 2021


Rilla and Else, a boutique lifestyle brand based in South Australia, approached Helm Design Studio with a vision of encapsulating the organic and natural essence of their brand. As our first interstate client, the collaboration was both exciting and rewarding, offering a unique opportunity to craft a brand that resonated with the brand's core values of sustainability, eco-consciousness, and Australian heritage.


To design a brand strategy and suite that would reflect the rustic, earthy, and detailed essence of Rilla and Else. The brand aimed to be a beacon for sustainability, predominantly showcasing Australian-made products and championing eco-conscious brands.


  • Discovery & Strategy Workshops: Engaged in deep-dive sessions with the client to understand the brand's ethos, vision, and target audience. This helped in aligning our design approach with the brand's core values.
  • Design Exploration: Initiated the design process by exploring various earthy and rustic themes, ensuring each design captured the brand's essence of being organic and natural.
Moodboard Direction 1
Moodboard Direction 2
  • Custom Illustrations: Crafted bespoke illustrations that added a unique touch to the brand, highlighting the finer details and the brand's commitment to quality and authenticity.
  • Branding Suite Development: The final suite was comprehensive, including a primary logo, secondary logo, stamp, brand mark, and a distinctive pattern derived from the custom illustrations. Each element was meticulously designed to ensure brand consistency and resonance with the target audience.

The Results

The collaboration with Rilla and Else resulted in a brand suite that truly embodied the brand's ethos. The raw, earthy, and rustic design elements, complemented by custom illustrations, ensured that the brand stood out while staying true to its core values. The project not only strengthened our portfolio but also solidified our capability to work with diverse clients across regions, delivering designs that resonate and captivate.

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Rilla and Else