Approach

In collaboration with Penzance Design and Marketing Agency, we took a strategic and creative approach to achieve these objectives:

Brand Suite Development

• Primary Identity: We modernised the iconic monkey symbol and typography, creating a cohesive design that integrates the monkey image seamlessly with the brand’s name. This refreshed identity set the tone for the new brand direction.
• Secondary Identity (Arch and Stamp): To provide flexibility, we developed secondary identities, including arch and stamp versions, to ensure the brand could adapt across different mediums while maintaining its core identity.
• Custom Illustrations: We designed a series of monkey illustrations representing different rooms within the centres, including orangutan's, gorillas, chimpanzees, and baboons. These playful illustrations added a unique, fun element to the brand.

Brand Guidelines
To ensure consistency across all platforms, we created comprehensive brand guidelines. These guidelines provided detailed instructions on how to apply the brand identity across various media, ensuring that the brand's representation remained uniform and recognisable.

Collateral Design
We extended the new brand identity into various collateral, including letterhead designs, email signatures, and social media display pictures and cover images. This ensured that every touchpoint with the brand was consistent and professional.

Website Design

• Wireframing: We began with a wireframing stage, creating a visual guide that outlined the website’s skeletal framework. This blueprint ensured alignment on layout, functionality, and user flow before the design phase began.

• Sitemap Refinement: Working closely with the client, we refined and mapped out a clear sitemap, ensuring the website’s structure was logical and user-friendly.
• User Experience: We prioritised a user-friendly experience, making it easy for visitors to navigate the site and access the information they needed. This included crafting simple user-journey paths tailored to each centre location.
• Responsive Design: The website was designed to be fully responsive, providing an optimal viewing and interaction experience across all devices, from desktops to mobile phones.
• Design Alignment: The website’s design was modernised to align seamlessly with the new branding materials, ensuring a cohesive visual identity online and offline.
• Accessibility Validation: We conducted thorough accessibility validation, ensuring the website complied with WCAG 2.1 Level A standards, making it accessible to the widest possible audience.

Results

The revitalised Spunky Monkeys brand and website design not only modernised the visual identity but also reinforced the brand's commitment to providing a welcoming and family-friendly environment. The comprehensive brand suite and user-centric website design enhanced the brand's market presence and user engagement, effectively capturing the essence of Spunky Monkeys across all platforms. This project, executed while subcontracting to Penzance, is a testament to the power of thoughtful design in elevating a brand’s identity and market impact.

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View the live site here – www.spunkymonkeys.com.au